Barbie And Hot Wheels Take Over Hilton Toronto
By: Angela Lowe - Published: Jun 27, 2007 • References: marketingmag
Mattel has partnered with Hilton Toronto to present Barbie and Hot Wheels themed hotel rooms for children. Toronto is the first North American site for these theme rooms. Similar rooms have been introduced in Argentina, Chile and South Korea within the past year. Guests can start booking these rooms as early as this Friday until Sept 2. Depending on the response of this summer trial, Hilton might introduce this concept to other properties. The Barbie room, of course will be pink and the Hot Wheels room will include a car-shaped bed. This launch also coincides with the launch of furniture from Mattel, which will be sold exclusively through The Brick. Hilton Toronto and Mattel will also donate a portion of proceeds generated from the rooms to SickKids Foundation.