Hilton Relaunches a Pop-Up Hotel Experience at the RBC Canadian Open
Kanesa David — August 29, 2023 — Lifestyle
Hilton has relaunched its 'Hilton on the Green' endeavor, poised to grace the forthcoming RBC Canadian Open scheduled from June 6th to 11th at the esteemed Oakdale Golf and Country Club in Toronto, Ontario. The event will help two lucky winners go to experience the RBC Canadian Open, where they will stay in a Hilton pop-up residence on the court. Accompanying the fortunate winners are the esteemed golf media personality, Adam Stanley, who shall grace this occasion with his presence. Additionally, the Team Canada athlete, Nicole Gal, will also join the trio.
"[...] At Hilton, we believe it matters where you stay, and we're delighted to help golf lovers and our Hilton Honors members experience the ultimate stay, right on a PGA Tournament golf course," said Jennifer White, director, destination marketing - US Domestic Markets and Canada, Hilton.
Image Credit: Hilton Hotels
"[...] At Hilton, we believe it matters where you stay, and we're delighted to help golf lovers and our Hilton Honors members experience the ultimate stay, right on a PGA Tournament golf course," said Jennifer White, director, destination marketing - US Domestic Markets and Canada, Hilton.
Image Credit: Hilton Hotels
Trend Themes
1. Pop-up Hotel Experiences - The relaunch of Hilton's 'Hilton on the Green' endeavor at the RBC Canadian Open indicates a trend towards pop-up hotel experiences.
2. Golf-themed Hotels - The Hilton pop-up residence at the RBC Canadian Open highlights a trend towards golf-themed hotels.
3. Collaborations with Influencers - The presence of golf media personality Adam Stanley and Team Canada athlete Nicole Gal at the Hilton pop-up residence suggests a trend for collaborations between hotels and influencers.
Industry Implications
1. Hospitality - The Hilton pop-up hotel experience at the RBC Canadian Open is disrupting the hospitality industry by providing a unique and immersive stay for golf enthusiasts.
2. Sports Events - The integration of a pop-up hotel experience at the RBC Canadian Open showcases the potential for added value and convenience in the sports events industry.
3. Marketing and Branding - The collaboration between Hilton and golf influencers at the pop-up residence demonstrates innovative marketing strategies within the hospitality sector.
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