Robert Brunner Keynotes - Robert Brunner's speeches are direct and insightful when it comes to design and issues of corporate...
Robert Brunner Tells Why Branding is More of a Feeling
He delves into the issue further by comparing a brand to meeting a person for the first time. Robert shows how sometimes individuals can be intrigued by a person the first time they meet them, but then realize they are not what you thought they were after you actually get to know them. He makes the argument that the same is true for a brand; the gut feeling comes into play and determines whether or not people value and trust it. In this creative talk from Robert Brunner, he encourages his audience to think about branding a little more abstractly and defines what a brand is based of his experience.