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Mike Germano Explains How Brand Interaction Leads to Sales

By: Jana Pijak - Published: Jan 21, 2012 • References: mikegermano.tumblr &
Social media expert Mike Germano discusses the importance of consumer interaction in relation to a brand's success. Participation plays a very important role in the branding experience. Brands are no longer tailored to fit the traditional mold created by advertisers. A brand's success is often based by how well its products perform and interact with a consumer base.

Germano illustrates how individuals who interact with a brand are more likely to purchase products associated with that particular brand. If one does not interact with a product, they are often trusting of user experience from those close to them.

Everyone's perception of a brand is often based on their peers' reactions. Participation equals good customer service and allows companies to interact with potential customers through print, video and online advertisements. Stats for Consumer Conrol Trending: Older & Chilly
Research: 130 clicks in 226 w
Interest: > 3 minutes
Concept: Mike Germano
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: customer obsession, customer-focused innovation, and innovation versus growth.