Mike Germano Keynotes - Mike Germano's keynotes revolve around the ever-growing world of social media and its increasing...
Germano illustrates how individuals who interact with a brand are more likely to purchase products associated with that particular brand. If one does not interact with a product, they are often trusting of user experience from those close to them.
Everyone's perception of a brand is often based on their peers' reactions. Participation equals good customer service and allows companies to interact with potential customers through print, video and online advertisements.