The Power of Consumers
Bruce Philp Keynotes - In his speeches, Bruce Philip explores the changing relationship between consumers and corporations...
Regardless of this, Bruce Philp believes that consumers should continue to make themselves heard on online forums. He sees today's consumers as being very powerful in influencing corporations and the ways they manage brands. It is important, however, that consumers voice their opinions, whether they be negative or positive, and that their actions match their words. Bruce Philp sees today's consumers as being able to use social media to hold companies and corporations accountable.