Shane Gibson Explains Why Social Media Platforms Rob Marketers of their Power

Shane Gibson is an expert and an author on social media. During his keynote, he argues that marketing gurus are a thing of the past, as social media is putting the power of branding in the hands of consumers. Shane Gibson explains why traditional marketing no longer holds a prominent position in the business world today because consumers are able to do their own research on different brands, products and competitors in any industry.

While many companies hesitate to engage in social media, Shane Gibson's keynote highlights key reasons why businesses must master social media strategies and platforms in order to remain competitive in today's markets. Shane Gibson identifies social media as an invaluable new tool that enables businesses and companies to not only prospect new clients, but to also listen to consumer opinions, reviews and reactions.