Andy Hobsbawm Andy Hobsbawm Keynotes

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Andy Hobsbawm Describes How He's Using Creativty to Spark a Green Revolution

By: Jaime Neely - Published: Dec 27, 2011 • References: small-big &
Andy Hobsbawm has built a career in Internet advertising and his speech demonstrates how creative marketing can be used to inspire people to change the way they behave. In less than four minutes, Andy Hobsbawm shares how he's utilizing advertising to inspire individuals to adapt more eco-friendly lifestyles. His speech features his latest ad campaign that challenges people to walk to work or school for just one day. The video advertisement uses a collection of recognizable road and neighborhood signs to narrate the exciting story of one individual who decided to walk to his destination instead of drive one day. Andy Hobsbawm's video is both endearing and humorous, and effectively represents his belief in the power of creativity to change people's lifestyles and win the war against climate change. Stats for Eco-Advertsing Trending: Older & Mild
Research: 629 clicks in 231 w
Interest: > 3 minutes
Concept: Andy Hobsbawm
Related: 27 examples / 21 photos
Segment: Neutral, 18-55+
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