Andy Hobsbawm has built a career in Internet advertising and his speech demonstrates how creative marketing can be used to inspire people to change the way they behave. In less than four minutes, Andy Hobsbawm shares how he's utilizing advertising to inspire individuals to adapt more eco-friendly lifestyles. His speech features his latest ad campaign that challenges people to walk to work or school for just one day. The video advertisement uses a collection of recognizable road and neighborhood signs to narrate the exciting story of one individual who decided to walk to his destination instead of drive one day. Andy Hobsbawm's video is both endearing and humorous, and effectively represents his belief in the power of creativity to change people's lifestyles and win the war against climate change. Stats for Eco-Advertsing Trending: Older & Mild
Research: 629 clicks in 226 w
Interest: > 3 minutes
Concept: Andy Hobsbawm
Related: 18 examples / 14 photos
Segment: Neutral, 18-55+
Comparison Set: 7 similar articles, including: physics meets marketing, infectious marketing, and life lessons in advertising.
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Andy Hobsbawm Keynotes
Andy Hobsbawm's presentations stress the importance of creativity. While many people associate...
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