In this interesting video, President of Maximum Leverage Solutions Navarrow Wright compares innovation and growth, and shares his belief for why innovation is the more important factor of the two concepts.
He first explains how the two ideas are linked, and then reveals that growth is more of a byproduct of innovation, and why companies should focus on innovation before focusing on growth. He tells the viewers of this video that by concentrating on innovation, which engages and attracts consumers to your product, this will then foster growth. But, if you focus on growth from the onset, you can miss the opportunity to develop what is creative and unique about your product or service, which Navarrow Wright demonstrates can ultimately cause you more harm in the long run.
Innovation Versus Growth
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Navarrow Wright Keynotes
Navarrow Wright's keynotes tackle the creative perspective -- something Wright learned quite a bit...