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Ken Rona Shows How Behavioral Economics Can Teach Us More About Decision Making

By: John Ibbitson - Published: • References: youtube
In this insightful conversation with Vice President of Audience Insights Ken Rona, he touches on why a background in behavioral economics can help those in the marketing field better reach their consumers with their brand message. He shares how research in this field relates to the decisions people make, and what factors come into play that influence the choices that people make about whether or not they approve of a certain product, service or person.

He shows that such research is often used in political campaigns to determine if a candidate will be favored by the public, and reveals how this information could be useful for marketers as well. In this interesting video conversation with Ken Rona, he provides viewers with a look into the exciting world of behavioral economics and shows why an understanding of it can be so vital in creating brand identity.