Ken Rona Keynotes - The Ken Rona speeches address critical corporate concerns. As someone who was relocated to a new...
Ken Rona Shows How Behavioral Economics Can Teach Us More About Decision Making
He shows that such research is often used in political campaigns to determine if a candidate will be favored by the public, and reveals how this information could be useful for marketers as well. In this interesting video conversation with Ken Rona, he provides viewers with a look into the exciting world of behavioral economics and shows why an understanding of it can be so vital in creating brand identity.