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An Online Customer Interaction Keynote by Jeff Jarvis

By: Sarah Moore - Published: Jun 21, 2012 • References: guardian & youtube
Using Google as a comparison, the future of advertising, marketing and branding is discussed in this online customer interaction keynote from Jeff Jarvis.

The journalist notes that the Internet is changing the way that companies sell their products and how they target their advertising due to the inter-connectivity that exists between customers and corporations. Being public, he says, is the most important thing a company can do to promote brand recognition and loyalty and the more easily a company can be searched online, the more successful their brand will be.

Claiming that the customer is the new ad agency is one of the resounding points in Jarvis' online customer interaction keynote. The ability to crowd source information from the online community allows companies to decipher what the customer is receptive to in the present and what they are looking for in the future. Stats for The Future of Marketing Trending: Older & Warm
Research: 2,022 clicks in 205 w
Interest: > 3 minutes
Concept: Online Customer Interaction Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 12-55+
Comparison Set: 5 similar articles, including: differentiating creative brands, branding through social media, and vision as branding.