Branding Through Social Media
Gary Vaynerchuk Keynotes - The Gary Vaynerchuk speeches reveal the entrepreneur's belief in the importance of loving one's...
Vaynerchuk goes on to outline the pattern of shallow selling. Businesses seem to be focusing on selling products and closing deals rather than developing lasting relationships with customers. Crowd sourcing and customer relations through social media can develop an endearing and powerful reputation for your brand. The authenticity of the company will become evident and relatable, giving the general public a resource to touch upon as an experience rather than a service. Establishing depth in selling strategies will allow for greater long term success.