Fearful Business Ideas
John Canfield Keynotes - The John Canfield keynotes examine the importance of realizing and thinking about ideas with duality...
He says, "Your idea should be something you can laugh at, but something your competitors will fear." Internally, an idea should spark jovial inspiration and energy, but should be daunting to outside businesses. The idea should act as a threat. Thinking of an idea with this duality allows for management to make better decisions in goal setting and preparation for future action. He challenged management to take on the challenge of productive collaboration and open brainstorming.