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Andrew Razeghi Discusses Developing Daily Innovation Tactics

By: Sophia Pelka - Published: Mar 7, 2012 • References: andrewrazeghi and youtube
A business professor who has received several awards for his teaching style and efficiency, Andrew Razeghi dedicates his career to creating effective strategies for innovating and coming up with new ideas.

Andrew Razeghi discusses the importance of innovation with a dynamic insight. He describes creativity as a cognitive science. In contrast, he defines innovation as a social science. Razeghi argues that we have never been taught to innovate and so he challenges the audience to take on innovation from the roots by beginning with problem solving. The better one is able to effectively tackle problems, the more likely he or she will be able to distinguish between innovative ideas and those that will likely fail.