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Robert B. Tucker Discusses Improving Creativity in Corporations

By: Sophia Pelka - Published: Mar 2, 2012 • References: innovationresource and youtube
Robert B. Tucker is the president of the Innovation Resource Group. He is a sought-after expert on leadership and strategic innovation planning. He has a positive outlooks on the future of business, which relies on the young creatives being hired on as big thinkers and innovators.

Tucker addresses the need for an accelerating rate of innovation in corporate America. He argues that young thinkers can rapidly alter the atmosphere of the business scene. While creativity is normally based in fluidity, he suggests applying a concrete strategy to an abstract idea. In conjunction, any size business must consider collaborations with customers. Crowd sourcing is a new age means of both marketing and R&D. He finishes with encouragement to involve everyone in the innovation process.