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Scott Anthony Reveals a New Form of Creativity That Grows Your Company

By: John Ibbitson - Published: Feb 26, 2012 • References: youtube
In this informative and insightful video talk from the Managing Director of Innosight Asia-Pacific Scott Anthony, he explains the concept of disruptive innovation and shows how it has the potential to create blockbuster growth within businesses.

He explains that disruptive innovation, unlike sustaining innovation, is the development of a new idea that creates an entirely unheard of market, or one that transforms the existing market in a new and revolutionary way. Drawing on research from ‘The Innovator’s Guide to Growth,' a book that he co-authored, Scott uses examples from real companies like Nintendo to show how these companies drive growth by playing the game in a different way. In this interesting discussion, Scott Anthony shows how over seventy companies have used disruptive innovation to their advantage, and gives advice on how this skill can be useful to his audience as well.