Differentiating Creative Brands
Scott Deming Keynotes - The Scott Deming keynotes provide boundless insight on the marketing industry. Deming supports the...
Scott Deming encourages the audience to accept and acknowledge the vast number of competitors in every field. If it isn't the type of service that's going to differentiate your business, then it must be the level of service. He explains that his tactics are not about getting better. In fact, he emphasizes that success will come from being different. As outlined in his book “The Brand Who Cried Wolf,” authenticity will be remembered.