Entrepreneurs' Creation Story
Catherine Kaputa Keynotes - The Catherine Kaputa speeches focus on the importance of personal branding; she is the President at...
Consumers are drawn to authenticity, and are now wanting to know the story behind a business. A well developed story is central to creating a connection between a potential customer and the brand. For small businesses, growing and transforming into a huge company is a story of triumph for the underdog that many consumers will be able to create a relatable context. Kaputa argues that a business brand in combination with a personal brand will create a power brand, and lasting customer loyalty.