The Dark Rhetoric of Advertising
Jonathan Gabay Keynotes - Jonathan Gabay's keynotes are hard not to listen to. As an expert in marketing and public relations...
Gabay discusses his provocative perspective on branding. He delves into the reasons honest people have lost out to hard sell. He argues that the economy has become stuck in a crossroads between hype and propaganda. The social economy is flinching, bloated and bed-ridden by the profit-hungry leaders of the corporate world. Gabay argues that companies use rhetoric shamelessly against an unsuspecting sea of consumers. The use of wholesome ideals as advertisement has phased the population.