Scott Deming Keynotes - The Scott Deming keynotes provide boundless insight on the marketing industry. Deming supports the...
Deming offers his highly successful and emotional approach to advertising. He strongly argues that no one can be successful without a powerfully emotional brand. An emotionally unexpected brand will turn a typical customer into a loyal and praising follower: this will build the bottom line. Deming argues that if the company always gives the customer what they want, they aren't doing anything special. A company must rise above expectations and surpass needs to be memorable. This will build loyalty and community reputation.