Marketing a Quality of Life
Marc Pritchard Keynotes - The keynotes by Marc Pritchard focus on innovative marketing and different branding strategies. The...
In order to offer consumers a higher quality of life, brands need to be driven by purpose. A brand driven by purpose will be forced to become more innovative, creative and transparent. Pritchard explains how each brand at P&G is now defined by a distinct purpose, and everything that brand does, from marketing to product development and customer service is firmly rooted in and driven by that purpose.
According to Pritchard, a purpose behind a brand can open up new possibilities of benefits for not only the consumer, but also for the brand. The bottom line of this brand purpose keynote revolves around the new importance of serving customers, as opposed to marketing to them.