Vision as Branding
Howard Putnam Keynotes - Howard Putnam's keynotes reflect a keen intellect of modern business. As a graduate from the...
The concept of vision is undeniably valuable in all aspects of business. Putnam argues that if businesses selling a product or a service, they will be known as a vendors. While this may allow for success, it won't allow for exceeding in the global markets. If a company sells a vision or an experience, it is ultimately creating a branded relationship with its consumer. Revitalizing the company experience will not only benefit profit, but also the company employee satisfaction.