Max Lenderman Max Lenderman Keynotes

Max Lenderman's keynotes are a reflection of his acclaimed career in the field of marketing. As the... Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

Max Lenderman's Experiential Marketing Keynote Discusses Context

By: Jaime Neely - Published: Jun 2, 2012 • References: experiencethemessage &
Max Lenderman's experiential marketing keynote opens by discussing some of the detrimental patterns emerging in the world of marketing today. Highlighting the obvious flaws of 'a**-vertising' and 'head-vertising' marketing tactics, Lenderman explains how effective marketing today must adhere to the new type of consumer.

He refers to the new type of consumer as the 'attention-to-economy' consumer. This consumer is empowered and will not hesitate to voice his or her opinions on a product, service or brand.

The best way to reach out to and appease this consumer is through experience; these experiences have to be relevant, contextual and memorable. Experience-based marketing, which includes gorilla marketing, event marketing, sponsorship marketing and digital marketing, have to present consumers something with which they can connect and share an experience that is relevant, lasting and memorable. Stats for Experience-Driven Consumers Trending: Older & Chilly
Research: 306 clicks in 207 w
Interest: > 3 minutes
Concept: Experiential Marketing Keynote
Related: 13 examples / 10 photos
Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: the true benefits of social media, preserving a brand's core values, and lessons from soft drinks.