Mat Shore Keynotes - Keynote speeches by Mat Shore are insightful and educational while still being entertaining. He...
He then outlines the differences between an American coffee and a Dutch coffee. A cup of American coffee is much larger, 99 percent milk and one percent coffee; it is a different shape, size and thing.
This observation is important because it is necessary for innovators to take cultural and geographic context into account when creating products. Those companies that fail do so will lose to local competition who has marketing tactics to which local individuals will be much more responsive.