Patrick Dixon Keynotes - Forward-thinking ideologies and corporate strategy have been two of the main points presented during...
Marketers, brands and companies have the opportunity to provide these consumers with a particular lifestyle. Dixon spotlights 'emotion' as the most powerful driving force behind the decisions of these consumers. These consumers care about family, teams,culture and a sense of belonging.
It is imperative for marketers to recognize this massive demographic transition and develop a strong understanding of these consumers' preferences and feelings. Dixon believes that the only effective way to obtain this information is by experiencing emotions from a customer's point of view, and the focus, should be on this enormous group of children.