John Gerzema Keynotes - The John Gerzema speeches focus on the shift in consumer behavior, and the impact it is having on...
Gerzema boldly argues that post-crisis consumers will affect the business world more than they have in recent history. He goes so far as saying that the recent great recession was the best thing to ever happen to the United States. The value invested into the consumers will create a competitive advantage for those businesses willing to adapt. The marketing angle has completely shifted to benefit the customer, incorporating such interactive platforms as social media and crowd sourcing.