Lessons from Soft Drinks
Melinda Gates Keynotes - Melinda Gate's keynote career took on a more prominent role in 2006 when she retired from the board...
Worried by the fact that these individuals can so easily access a can of Coke, but are unable to access clean water or proper health care, she decided to evaluate Coca-Cola's business model to see how it could be applied to improving the progress and impact of nonprofits.
Gates found that the success of Coca-Cola rests in its ability to take real-time data and immediately feed it back into its products, to tap into local entrepreneurial talent and to effectively market its products. Gates believes that if nonprofits apply these similar methods, they too, will achieve the success of Coca-Cola and change the lives of so many people.