China's leading plant-based meat brand, Zrou, will be making its international debut at the 2022 Plant-based World Expo in New York and showcasing a 'More Good’ version of Chinese cuisine. At the event, attendees will have the opportunity to sample a range of Zrou Chef Creations, including Zrou Northern Style Buns with Shiitake and Bean Sprouts developed in partnership with Chef Hu Zhang; Zrou Singaporean Curry Meatball and Rice made with Jereme Leung (world-renowned chef and winner of the Five Star Diamond Award by the American Academy of Hospitality Science.)
Zrou also makes Shanghainese Braised Zrou Rice, Zrou Mapo Tofu and Zrou Old Beijing Zhajiang Noodles, all of which offer a convenient and gourmet take on everyday plant-based eating.
What Makes This Trend Stand Out
- Plant-based Meat
- Opportunity for disrupting the meat industry with plant-based alternatives and chef-created flavors.
- International Plant-based Cuisine
- Opportunity for creating new and diverse plant-based cuisines, drawing inspiration from different cultures and chef collaborations.
- Convenient Gourmet Eating
- Opportunity for creating plant-based ready-to-eat meals that offer both convenience and gourmet flavors.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to expand their portfolio with chef-created plant-based products.
- Hospitality
- Opportunity for hotels and restaurants to add plant-based options to their menus through collaborations with chefs and plant-based meat brands.
- Retail
- Opportunity for retail companies to offer a variety of plant-based options, including ready-to-eat meals, snacks, and ingredients for home cooking.
