The Building Our Future Conference

 - Dec 21, 2008   Updated: Jun 15 2011
References: expertclick & playthings
The first-ever Building Our Future Conference brought toy makers from all over the world to project the toy trends ten years from now. Their predictions were published in the toy industry publication 'Playthings' and are as follows:

1. Racial authenticity or avoidance (either accurate racial minority portrayals or non-human likenesses such as plush animals).

2. Inter-generational use

3. Classic board game play

4. Web-based enhancement

5. Peer-to-peer marketing

6. Global marketing

Implications - Predicting fads is an excellent way for businesses within all industries to stay ahead of the game and remain cutting-edge in comparison to their competitors. By anticipating upcoming fashions and fads, a business can ensure they are the first to be innovative and to catch on to the next big thing.