'Watch Out, The World is Behind You' is the name of the Zoo Magazine Lily Cole editorial for the German magazine's Summer 2010 issue. While I'm not sure how the title is related to the shoot, that doesn't take away from its beauty and slight awkwardness.
Photographer Bryan Adams shot the normally red-haired model in a black-and-white photo shoot which was accentuated by some cut-and-paste editing.
Implications - With such fast-paced lives in modern society, consumers are looking for ways to do everything faster. Today's citizens don't have time to spare when rushing out the door. Products that make getting ready in the morning a more efficient process are appealing to customers who are on-the-go. Developing more beauty products that are easy to use will benefit a company's level of revenue.
Key Themes Behind This Trend
- Efficient Beauty
- Creating beauty products that make up application and grooming a faster process to appeal to on-the-go customers.
- Cut-and-paste Marketing
- Using cut-and-paste editing techniques in marketing campaigns for a visually-pleasing and unique appeal.
- Black and White Photography
- Utilizing black and white photography for a sophisticated and vintage aesthetic in editorial content and on social media.
Where This Applies
- Beauty and Personal Care
- Companies can create and market efficient beauty products to appeal to busy and on-the-go consumers.
- Marketing and Advertising
- Marketing campaigns can use cut-and-paste editing techniques in visual content to create unique and visually-pleasing ads.
- Photography and Social Media
- Photographers and social media influencers can use black and white photography to create a sophisticated and vintage aesthetic that stands out on platforms like Instagram.
