Here is a wine that focuses less on the fact that it is made from grapes (just like any other wine) and more on the fact that zombies inhabit their vineyards. Return of the Living Red is a 2-grape wine with clever packaging that includes a red-wax seal and creepy crime files complete with anatomy-themed illustrations.
Implications - Between the popularity of the 'Twilight' series and the recession, macabre themes of vampires, zombies and death have taken over pop culture. The wine market -- which is infamous for the impact of bottle packaging on sales -- has also adopted the undead phenomenon, with bloody labels that boast Halloween-like icons throughout the year.
What's Driving This Trend
- Undead-themed Packaging
- The wine market has adopted the undead phenomenon with packaging that features Halloween-like icons and creepy illustrations.
- Macabre Pop Culture
- The popularity of the 'Twilight' series and the recession have led to the rise of macabre themes of vampires, zombies, and death in pop culture.
- Impact of Bottle Packaging
- The wine market is notorious for the impact of bottle packaging on sales, making innovative and eye-catching designs crucial for success.
Who This Affects Most
- Wine
- The wine industry can leverage macabre pop culture themes and undead-themed packaging to create unique and eye-catching products.
- Packaging
- The packaging industry has an opportunity to create innovative and attention-grabbing designs for wine bottles, capitalizing on the impact of packaging on sales.
- Pop Culture Merchandise
- The pop culture merchandise industry can tap into the popularity of vampires, zombies, and death by collaborating with the wine industry to create unique and thematic products.
