An abandoned shopping mall in Reading, Berkshire is set for demolition and will serve as the perfect location for a real-life Zombie Battle Experience.
Every weekend until the building is torn down, willing participants can buy tickets to test out their zombie-fighting skills and see first-hand whether they could survive if the human race was converted into a bunch of brain-munching cannibals.
Hosted by wish.co.uk, each event runs for about two hours and starts with a briefing by the ‘Police: Special Zombie Bashing Unit.’ The elite squad teaches participants how to wield weaponry like a professional and hone their undead-crushing abilities.
Set against an intensive array of props and special effects, each individual will be part of a special mission that involves the opportunity to be a hero -- or get eaten trying.
For anyone that wants to stamp out the living dead to make room for the uninfected human race, The Zombie Battle Experience is the perfect solution.
What's Driving This Trend
- Real-life Zombie Experiences
- The rise of real-life zombie experiences in abandoned locations present a disruptive innovation opportunity for the entertainment industry.
- Immersive Role-playing Games
- The popularity of immersive role-playing games, such as The Zombie Battle Experience, offers opportunities for businesses to create interactive and engaging experiences.
- Survivalist Entertainment
- The emergence of survivalist-themed entertainment, like zombie battle experiences, taps into the growing interest in post-apocalyptic scenarios and presents new avenues for entertainment companies.
Who This Affects Most
- Entertainment
- The entertainment industry can leverage the trend of real-life zombie battle experiences to create unique and engaging forms of interactive entertainment.
- Event Planning
- Event planning companies can capitalize on the popularity of immersive role-playing games by organizing and hosting interactive and themed experiences like The Zombie Battle Experience.
- Tourism and Travel
- The tourism and travel industry can incorporate survivalist-themed entertainment experiences, like zombie battles, into their offerings to attract adventure-seeking tourists and tap into the growing trend of experiential travel.
