This year’s limited edition Mattel doll comes in the form of a Zombie Barbie. This elegant yet mysterious doll titled ‘Haunting Beauty’ is designed to make Halloween more thrilling for kids.
This unique Zombie Barbie is dressed as a classic bride with a ravishing white satin gown and a pearl necklace. Her hair is long and flowing and her head is topped with a floral tiara. However, the unique part of this doll is her gray-colored skin that gives her an undead aura. Her lips are also colored a bloody red hue to solidify the spooky image. The doll was designed by Bill Greening as a limited edition Halloween Barbie doll.
Greening describes the doll by saying, “Just because she’s a zombie doesn’t mean she can’t have impeccable taste — after all, she’s still fashion-conscious Barbie!”
Why This Trend Is Growing
- Zombie Aesthetic
- Opportunity to disrupt the toy industry by creating a line of elegant yet spooky dolls that cater to the zombie aesthetic that is becoming increasingly popular among consumers.
- Limited Edition Collectibles
- Opportunity to disrupt the collectibles industry by producing limited edition, aesthetically unique items with a horror theme to create intrigue and exclusivity among consumers.
- Halloween-themed Products
- Opportunity to disrupt the seasonal product market by creating more refined and elaborate products for the Halloween holiday, such as elegant Zombie dolls that appeal to both kids and adults.
Industries Being Reshaped
- Toy Industry
- With an increasing demand for horror-themed and spooky aesthetic toys, there is an opportunity to cater to this niche market.
- Collectibles Industry
- Opportunity to tap into collectors who are interested in exclusive and rare limited edition horror-themed products.
- Seasonal Product Market
- There is an opportunity to create more sophisticated and refined products for Halloween, beyond the traditional decorations and costumes, to appeal to an older demographic.
