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Artist-Designed Cotton Blankets

ZigZagZurich Introduces a Collection of Soft Colorful Blankets

— July 24, 2018 — Art & Design
Swiss textile label ZigZagZurich unveils a new collection of cotton blankets designed by a selection of artists. The inspiration lies between both art and graphics, ranging from Pop Art sensibilities, the Bauhaus movement, stripe details, geometric elements, and spray paint visual effects as well. Similar to the label's textiles, the designs boast bright and bold hues that are merged with expressive structures to result in a selection of comfortable soft blankets that function as both art pieces and its blanket purpose.

The collection sees work by artists and designers including Moiré, Harry Allen, Sarah Parke & Mark Barrow, Liz Collins, Sophie Probst, and Michele Rondelli. Every blanket is constructed from 100% woven cotton jacquard to deliver something that is extremely soft, yet sturdy enough to serve in home environments, at the beach, and the park.
Trend Themes
1. Artist-designed Home Textiles - The trend of artist-designed home textiles is disrupting the traditional home textiles industry by introducing eclectic design and functional art into the market.
2. Multi-functional Art Pieces - The trend of multi-functional art pieces is disrupting the traditional art industry by providing art that doubles up as functional items, like blankets, adding value to the customer.
3. Expressive Structures Design - The trend of expressive structures design is disrupting the traditional design industry, as it moves away from a minimalist approach and towards a more eclectic interpretation of design.
Industry Implications
1. Home Textiles Industry - The home textiles industry can benefit from collaborating with artists to create unique and eclectic products that redefine home decor.
2. Art Industry - The art industry can benefit from multi-functional art pieces like blankets that can cater to a wider audience and add value to customers.
3. Design Industry - The design industry can benefit from incorporating expressive structures into their products to provide more variety in design and cater to those who appreciate bold and unconventional design.
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