KAWS Launches a Cashmere Blanket with the House of Voltaire
Kanesa David — January 11, 2023 — Art & Design
References: houseofvoltaire.org & hypebeast
KAWS is working with the House of Voltaire to release a limited edition cashmere blanket with KAWS motifs. Images from the ‘KAWS, Confined,’ art release, created for the 2022 editions of Art Basel and Frieze Seoul, are included in the collection. Master knitters in Scotland used a double-sided knitting technique to make each blanket. A birds-eye pattern can be seen on one side of the blanket, while the KAWS artwork decorates the other. Each blanket is smooth to the touch, giving it a sumptuous, heavyweight feel.
“This limited edition cashmere blanket produced exclusively for House of Voltaire – the art and design shop within London’s celebrated Studio Voltaire – encapsulates the very best of KAWS’ pervasive oeuvre, transposing the well-known character Mickey Mouse into a 21st-century context,” KAWS commented on the release.
Image Credit: House of Voltaire, hypebeast, houseofvoltaire.org
“This limited edition cashmere blanket produced exclusively for House of Voltaire – the art and design shop within London’s celebrated Studio Voltaire – encapsulates the very best of KAWS’ pervasive oeuvre, transposing the well-known character Mickey Mouse into a 21st-century context,” KAWS commented on the release.
Image Credit: House of Voltaire, hypebeast, houseofvoltaire.org
Trend Themes
1. Luxury Streetwear-style Home Decor - The fusion of high-end materials and streetwear style in home decor presents an opportunity for luxury brands to tap into new markets and innovate their product lines.
2. Artist Collaborations in Homeware - More artists are collaborating with homeware brands to create limited edition products, providing a unique and collectible option for consumers and great promotional opportunities for the artists.
3. Double-sided Knitting Technique - The use of a double-sided knitting technique in the production of high-end cashmere products creates a unique and premium texture, presenting opportunities for innovation and differentiation among luxury brands.
Industry Implications
1. Luxury Home Decor - The introduction of streetwear-inspired homeware products provides a unique opportunity for luxury home decor brands to expand their product lines and capitalize on growing interest in high-end, edgy design.
2. Contemporary Art - The homeware industry is increasingly collaborating with contemporary artists, offering great promotional opportunities for the artists and providing consumers with unique, collectible pieces.
3. High-end Knitwear - The use of intricate double-sided knitting techniques adds value and differentiation to high-end knitwear products, presenting opportunities for luxury clothing brands to innovate and create unique textures.
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