Heavyweight Cashmere Blankets

KAWS Reunited with London’s House of Voltaire on a Cashmere Blanket

KAWS has again teamed up with London’s House of Voltaire to introduce a luxurious limited-edition cashmere blanket, FRACTURE. This release commemorates Voltaire's 30th anniversary and dedicates a portion of proceeds directly to the nonprofit’s mission to foster artist-led initiatives and elevate the contemporary arts community.

Handcrafted in Scotland, each FRACTURE blanket is woven from 100% superfine cashmere, ensuring warmth and a premium feel. Measuring 180 cm by 130 cm, the blanket is produced using a meticulous double-sided knitting technique: one side displays KAWS’s signature graphic style, while the reverse side features an intricate bird' s-eye pattern that lends a sophisticated touch.

This exclusive design is inspired by KAWS’s DAY BY DAY series and is limited to only 85 individually numbered pieces, making it a coveted collector’s item. Priced at about $2,200, each blanket will be available through House of Voltaire’s online store starting November 11.

Image Credit: House of Voltaire, <a rel='nofollow' href='https://hypebeast.com/2024/11/kaws-house-of-voltaire-limited-edition-cashmere-blanket-fracture-release-info'>hypebeast</a>, <a rel='nofollow' href='https://houseofvoltaire.org/products/kaws-fracture-100-cashmere-blanket/'>houseofvoltaire.org</a>

Artist-collaborative Home Goods
Bringing contemporary art into functional home goods through high-profile artist collaborations unlocks new market segments.
Limited-edition Luxury Items
Exclusivity and artisanal craftsmanship drive consumer demand for limited-edition luxury items.
Nonprofit-focused Retail Initiatives
Integrating social impact by donating proceeds to support nonprofit missions attracts value-driven customers.

Who This Affects Most

High-end Home Decor
The market for premium home decor is expanded with unique, artist-driven luxury items.
Luxury Fashion Accessories
Cashmere blankets positioned as high-value fashion statements blur the line between fashion and home decor.
Nonprofit Art Funding
Collaborations with artists to fund art-related nonprofits create synergies between commercial success and social good.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 21%
Freshness 35%