Berlin-based furniture studio is led by the minds of Reinhard Wessling, David Spinner, and Christoph Steiger -- it now unveils the latest SEIDEL design. At a first glance, the SEIDEL appears to be a striped throw blanket, which notably marks the first throw by the studio as well. However, at a closer look, the stripes boast a unique texture.
The blanket is made from pure organic cotton and has a velvety texture that is a result of repeatedly brushing the material after the throw has been woven. It is made in a bright color palette detailed with abstract shapes for an expressive design language. The throw is also produced at a traditional Bavaria weaving mill and comes in six colorways.
Image Credit: OUT
What's Driving This Trend
- Organic Textile Products
- The use of organic cotton in elevated textile products presents an opportunity for disruptive innovation in sustainable and environmentally friendly manufacturing processes.
- Textile Design Innovation
- Creating unique textures and expressive design language in textile products presents an opportunity for disruptive innovation in the home decor market.
- Local and Traditional Manufacturing Processes
- Producing products through local and traditional manufacturing processes presents an opportunity for disruptive innovation in preserving cultural heritage while promoting small business growth.
Who This Affects Most
- Home Decor
- The home decor industry can benefit from incorporating organic and sustainably sourced materials while emphasizing unique design language to drive sales.
- Textile Manufacturing
- The textile manufacturing industry can benefit from implementing sustainable and environmentally friendly processes while utilizing unique textures and designs to differentiate products.
- Cultural Heritage Preservation
- The business of cultural heritage preservation can benefit from promoting and supporting local and traditional manufacturing processes while generating economic growth in small communities.
