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The Zen by Amber Gray Editorial is Full of Soft Beauty

 - Jul 16, 2011
References: youtube & fashiongonerogue
Filled with softly muted shades, the Zen by Amber Gray editorial is a dreamy alternative to the usual eye-popping spreads featured in magazines.

The photo shoot was captured for Marie Claire China and features flowing gowns and victorian style high fashion pieces. Some of the designers included in the Zen by Amber Gray spread are Viktor & Rolf, Fendi and Reem Acra.

Perfectly illustrating the essence of ethereal beauty, the editorial is a fantastical capture of style.

Implications - Consumers in modern society with fast-paced lifestyles don't have the time to actually take time off. Designs featuring a fantastical aesthetic are appealing to those who look towards their products as a getaway. Coming out with items that contain an otherworldly aspect could help a company grow its number of customers.