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Harmonized Website Analytics

Zarget Helps Small Businesses Track Online Sales and Performance

— November 4, 2016 — Tech
Whether businesses explicitly deal in ecommerce or only have brick and mortar outlets, strong online performance is essential, and Zarget is a tool to help businesses stay competitive in the digital sphere. The Zarget tool is an all-in-one source for marketing analytics, tracking and optimizing any business' complete online presence.

Part of the benefit of Zarget is that it provides impressively granular data without requiring its user to have coding skills. That means that someone with a marketing background can immediately implement the system without having to first consult with a developer.

Zarget's tools include A/B testing, heatmaps, funnel analytics, user polls, split URL testing, form analytics, and feedback. The company also plans to roll out support for mobile apps in the near future.
Trend Themes
1. Marketing Analytics - By providing granular data and user-friendly tools, there is an opportunity for disruptive innovation in developing more advanced marketing analytics platforms.
2. A/B Testing - As A/B testing becomes increasingly important for optimizing online performance, there is room for disruptive innovation in creating more efficient and accurate A/B testing tools.
3. Mobile App Analytics - With the increasing significance of mobile apps, the development of comprehensive and user-friendly mobile app analytics tools presents opportunities for disruptive innovation.
Industry Implications
1. Ecommerce - Businesses operating in the ecommerce industry can leverage Zarget's marketing analytics to gain a competitive edge in the digital marketplace.
2. Marketing - Zarget's user-friendly tools provide marketers with an opportunity to optimize online performance and create more impactful campaigns.
3. Software Development - The development and improvement of tools like Zarget's requires ongoing innovation in the software development industry to meet the evolving needs of businesses.
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