Cable-Hiding Side Tables

These Discreet Minimalist Tables Were Designed for Zaozuo

Zaozuo is a Japanese retailer that sells home furniture and decor items and its newest collection of tables are functional in more ways than one.

Called the 'On' tables, the furniture items were designed by Luca Nichetto for Zaozuo. They are small in size and can be used as bedside tables, or can sit in kitchens and lounges. The furniture pieces come in red or white colors and feature a circular base that connects via a hole in the middle of the tabletop. This allows smartphone users to store an outlet inside the table and keep cables hidden from view when charging their devices.

These small tables offer an endearing design and a function that ensures that spaces appear neat and orderly.

Discreet Furniture
The 'On' tables by Zaozuo offer a discreet design that hides cables and keeps spaces neat.
Functional Home Decor
Zaozuo's tables provide a functional solution for storing outlets and hiding cables.
Minimalist Furniture
The minimalist design of the 'On' tables complements modern interior styles and reduces clutter.

Sectors Adopting This

Home Furniture
The furniture industry can explore the use of discreet designs to enhance functionality and aesthetics.
Home Decor
The home decor industry can incorporate functional elements like cable storage to address consumer needs.
Interior Design
Interior designers can consider minimalist furniture solutions that promote organization and visual appeal.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 24%
Freshness 8%