After struggling with cystic acne and then pregnancy-related melasma, and finding a lack of solutions that actually worked, Molly Sims set out to create YSE Beauty. After finding that certain procedures required a long amount of downtime, Sims saw an opportunity to create clinically proven skincare that could easily be used on a consistent basis. As Sims says, " I’m not trying to look younger. I’m just trying to look the best I can at my age."
The new brand is introducing itself to the world with products like The Problem Solver, which Sims describes as her "ode to hydroquinone." The Morning Cocktail is a glow-boosting product with three forms of stabilized vitamin C, squalane, niacinamide and hyaluronic acid, and Your Favorite Ex for exfoliation.
What Makes This Trend Stand Out
- Clinically Proven Skincare
- YSE Beauty found success by creating clinically proven skincare products that could easily be used on a consistent basis, presenting an opportunity for other companies to create skincare solutions that offer visible results over time.
- Glow-boosting Products
- The Morning Cocktail, a product from YSE Beauty that promises to boost a user's glow, demonstrates a trend towards skincare products focused on providing radiance-restoring benefits.
- Hydroquinone Alternatives
- The Problem Solver, a product from YSE Beauty that offers an alternative to the often-controversial skin-lightening ingredient hydroquinone, presents an opportunity for companies to create effective alternatives with fewer side effects.
Sectors Adopting This
- Skincare
- YSE Beauty's success in creating effective and clinically proven skincare products presents an opportunity for innovative companies to develop and market similar products.
- Cosmetics
- As demand for glow-boosting and radiance-restoring skincare products continues to grow, cosmetics companies can take advantage of this trend by creating products that address these specific concerns.
- Medical Aesthetics
- With YSE Beauty's focus on providing effective skincare alternatives to more invasive procedures, medical aesthetics companies can find opportunities to innovate and create new products that offer similar benefits with less downtime.
