Though YouTube is the unquestionable leader in independent video streaming, the platform is looking to compete in other streaming service categories, and YouTube Premium is the skeleton key that gives consumers access to all of the company's endeavors. The monthly subscription plan gives consumers access to ad-free music, original streaming content, and more.
With YouTube Premium, consumers will gain access to both YouTube Music, the new music streaming platform that was recently announced by Google, and all of the YouTube Originals that were formerly housed on YouTube Red. Beyond access to all that content, YouTube Premium subscribers also get convenient features like downloads (so they can bring their music and shows on the go) and background playing, which isn't a feature in the free tiers.
YouTube Premium will cost $11.99 per month, which is affordable considering the services offered.