'YouTube Premium' Bundles All of YouTube's Paid Services
Joey Haar — May 17, 2018 — Pop Culture
References: youtube.googleblog & theverge
Though YouTube is the unquestionable leader in independent video streaming, the platform is looking to compete in other streaming service categories, and YouTube Premium is the skeleton key that gives consumers access to all of the company's endeavors. The monthly subscription plan gives consumers access to ad-free music, original streaming content, and more.
With YouTube Premium, consumers will gain access to both YouTube Music, the new music streaming platform that was recently announced by Google, and all of the YouTube Originals that were formerly housed on YouTube Red. Beyond access to all that content, YouTube Premium subscribers also get convenient features like downloads (so they can bring their music and shows on the go) and background playing, which isn't a feature in the free tiers.
YouTube Premium will cost $11.99 per month, which is affordable considering the services offered.
With YouTube Premium, consumers will gain access to both YouTube Music, the new music streaming platform that was recently announced by Google, and all of the YouTube Originals that were formerly housed on YouTube Red. Beyond access to all that content, YouTube Premium subscribers also get convenient features like downloads (so they can bring their music and shows on the go) and background playing, which isn't a feature in the free tiers.
YouTube Premium will cost $11.99 per month, which is affordable considering the services offered.
Trend Themes
1. Streaming Service Bundling - The trend of offering streaming service bundles allows companies like YouTube to compete across multiple streaming service categories.
2. Ad-free Subscription Models - The trend towards ad-free subscription models, like YouTube Premium, offers consumers convenient access to content without interruptions.
3. Exclusive Original Content - The trend of offering exclusive original content, like YouTube Originals, attracts subscribers and sets streaming platforms apart.
Industry Implications
1. Video Streaming - The video streaming industry can leverage streaming service bundling to expand their offerings and attract new customers.
2. Music Streaming - Music streaming platforms can explore ad-free subscription models to enhance user experience and increase revenue.
3. Online Content Platforms - Online content platforms can invest in exclusive original content to differentiate themselves in a crowded market and drive user engagement.
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