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SoulWow Campaign Aims to Get Catholics to Confess Their Sins

 - Apr 3, 2009   Updated: Aug 22 2011
References: soulwow
The Catholic Church has hundreds of priests in the Brooklyn, Queens and Long Island areas ready to listen to your confessions this coming Holy Week. The Catholic Dioceses of Brooklyn and Rockville Center (with the help of the Forza Migliozzi agency) created SoulWow with a goal of filling confessional booths in Brooklyn, Queens, and Long Island on Monday, April 6.

I love their infomercial-style website copy that says, “Get that almost baptized feeling!”

Implications - Because consumers respond so well to recognizable social memes, and because Internet videos are so ubiquitously viewed, it's important for businesses to reference or otherwise piggy-back on the success of viral content. Those that do will find favor among individuals who look for in-tune, relevant companies to buy from.