It appears that York Peppermint Patties have received a makeover with the debut of new York Thins.
In the past few years, many snack food brand have debuted slimmed down of shrunken versions of their products to appeal to increasingly health-conscious consumers who are looking for small indulgences. Like Oreo, York Peppermint Patties have been slimmed down into a new product called York Thins. Though they're about 36% thinner, York Thins contain the same iconic combination of fresh peppermint and dark chocolate. The new York Thins also come individually wrapped so they're perfect for throwing in your lunch bag or purse for when a craving for something sweet strikes.
Available now at most retailers nationwide, the new York Thins are available in 3.4-ounce and 7.2-ounce bags.
Image Credit: <i> Hershey’s.</i>
Key Themes Behind This Trend
- Slim Snack Foods
- More snack food brands are slimming down or shrinking their products to appeal to health-conscious consumers.
- Individual Packaging
- Snack foods are being packaged individually to create on-the-go options for busy consumers who want a small indulgence.
- Brand Makeovers
- Snack food brands are attempting to stay relevant with updated product lines that appeal to modern consumers.
Where This Applies
- Snack Food
- Snack food companies have an opportunity to innovate by creating new, slim versions of their popular products, like York Thins.
- Packaging
- Companies that specialize in packaging can disrupt the industry by creating new, innovative, and eye-catching packaging for individual-sized snack foods, like York Thins.
- Manufacturing
- Manufacturing companies can innovate by developing new manufacturing techniques to produce thin snack foods without sacrificing taste or quality, like York Thins.
