To add to its expansive range of popped snacks, Popchips is introducing a new kind of snack made with simple ingredients called 'Yes Peas.' These snacks are made with whole yellow and green peas, sunflower oil, salt and additional seasonings to form flavors like Farmhouse Ranch and Himalayan Salt.
These gluten-free, non-GMO, low-calorie popped snacks are packed with six grams of protein and three grams of fiber per serving, and have the potential to be enjoyed as a better-for-you alternative to many conventional potato chip snacks.
While the Farmhouse Ranch Yes Peas variety does include buttermilk as an ingredient to capture the rich and creamy essence of ranch, the three-ingredient Himalayan Salt flavor is vegan-friendly.
Key Themes Behind This Trend
- Popped Snacks
- Disruptive innovation opportunity: Develop new flavors and recipes for popped snacks using alternative ingredients like peas.
- Gluten-free Snacks
- Disruptive innovation opportunity: Create and market more gluten-free snack options to cater to the growing demand for healthier and allergen-friendly choices.
- Protein-rich Snacks
- Disruptive innovation opportunity: Explore and develop snacks with high protein content to meet the needs of health-conscious consumers looking for convenient and nutritious snack options.
Where This Applies
- Snack Food Industry
- Disruptive innovation opportunity: Introduce innovative snack options using alternative ingredients to cater to changing consumer preferences for healthier and more diverse snacking choices.
- Gluten-free Food Industry
- Disruptive innovation opportunity: Create and market a wider range of gluten-free snack products to capitalize on the increasing demand for gluten-free options among consumers with dietary restrictions or health concerns.
- Plant-based Food Industry
- Disruptive innovation opportunity: Develop plant-based snack alternatives using pea protein or other plant-based ingredients to tap into the growing market of consumers seeking nutritious and sustainable food options.
