Yeo Valley Organic is Eliminating Single-Use Plastic Lids
Michael Hemsworth — January 18, 2023 — Lifestyle
References: yeovalley & talkingretail
Yeo Valley Organic has announced it will be removing single-use plastic lids from its 350-gram and 450-grab tubs of yogurt for 2023 in a bid to reduce the amount of plastic packaging it uses.
The announcement comes alongside news that the brand will be offering reusable lids that can be washed by hand or tossed in the dishwasher between uses. The initiative is taking place in the UK market and could come as part of a larger shift towards reusable packaging as consumers seek out alternatives to single-use packaging/
Head of Brand Planning and Consumer Communications Sebastian Rusu spoke on the Yeo Valley Organic packaging update saying, "After successful trials removing clip lids from our Greek style yogurt range, we’re saying goodbye to plastic lids across our 350g and 450g tubs. Making this small change will remove 145 tonnes of plastic a year – that’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”
The announcement comes alongside news that the brand will be offering reusable lids that can be washed by hand or tossed in the dishwasher between uses. The initiative is taking place in the UK market and could come as part of a larger shift towards reusable packaging as consumers seek out alternatives to single-use packaging/
Head of Brand Planning and Consumer Communications Sebastian Rusu spoke on the Yeo Valley Organic packaging update saying, "After successful trials removing clip lids from our Greek style yogurt range, we’re saying goodbye to plastic lids across our 350g and 450g tubs. Making this small change will remove 145 tonnes of plastic a year – that’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”
Trend Themes
1. Reduced Plastic Packaging - The effort to reduce the amount of plastic packaging used in consumer goods, particularly single-use plastics, is driving disruptive innovation in sustainable packaging solutions.
2. Reusable Packaging - The shift towards reusable packaging, which can be washed and reused by consumers, is creating opportunities for innovative, durable and convenient packaging solutions.
3. Consumer Demand for Sustainable Packaging - Growing demand from environmentally-conscious consumers for sustainable packaging is driving a shift towards more eco-friendly packaging options.
Industry Implications
1. Packaging Industry - The packaging industry is being forced to innovate in response to consumer demand for more sustainable packaging options, creating opportunities for companies that offer eco-friendly, reusable, and biodegradable packaging solutions.
2. Food and Beverage Industry - Manufacturers in the food and beverage industry are exploring new, more sustainable packaging solutions as consumer demand for eco-friendly options continues to grow.
3. Sustainability Consulting Industry - Sustainability consulting firms are poised to benefit from the growing demand from businesses seeking to reduce their environmental footprint, create more sustainable operations, and respond to consumer concerns about sustainability.
3.8
Score
Popularity
Activity
Freshness
