Quality dishware is often reserved for wedding gifts but Year & Day is hoping to change this idea among Millennials sick of buying ugly dishes. Founded by Kathryn Duryea, this direct-to-consumer dishware startup aims to modernize the dish buying industry which seems to still cling to the "traditional notions of marriage and wedding registry." According to Duryea, this outdated concept no longer applies to modern society especially in an era when we're getting married later and later.
The dishes offered by Year & Day all focus on high-quality and are designed to appear elegant and robust. The offerings all feature modern and minimal design, opting for flat colors instead of floral patterns of family crests. Year & Day also offers a range of silverware that also takes on a robust but minimalist form.
Image Credit: Year & Day
What's Driving This Trend
- Direct-to-consumer Dishware
- The trend of direct-to-consumer dishware startups presents an opportunity for disrupting traditional distribution channels and offering high-quality, affordable dishware to consumers.
- Minimalist Design
- The trend of minimalist design in dishware provides an opportunity for creating elegant and modern dishware collections that appeal to millennials.
- Dishware for Modern Lifestyles
- The trend of creating dishware collections that cater to the needs and preferences of modern society, including delayed marriage and changing societal norms, opens up opportunities for innovative and inclusive product offerings.
Who This Affects Most
- E-commerce/direct-to-consumer
- The e-commerce and direct-to-consumer industries can benefit from the disruptive innovation opportunity of offering high-quality, affordable dishware collections directly to consumers without traditional retail markups.
- Home Goods
- The home goods industry can tap into the trend of minimalist design in dishware and create product lines that cater to the demand for modern and elegant tabletop collections.
- Wedding Registry
- The wedding registry industry can adapt to the changing societal norms by offering more inclusive and flexible options that cater to millennials who are getting married later and have different preferences for dishware collections.
