The WWF 2014 campaign focuses on the surreal in order to bring attention to a real issue. In a world that is enamored with monsters, mutants, wizards and a slew of other fantastical creatures, it is only natural that companies would rely on similar scenarios to capture people's attention when it comes to situations that can affect them in actual life.
Conceived and executed by creative Felipe Mambuscay, the WWF 2014 campaign addresses the danger of diminishing forests by peeling back city landscapes. Underneath it reads, "We live where someday they lived." It solidifies its overall message, "Trees are our life source." Leonardo Botero, Javier Pedraza, Stiven Castaño and Hugo Mejia also worked on the WWF 2014 vcampaign.