The WTAPS Fall/Winter 2010 Collection looks back into the past for the brand's upcoming fall trends. The line features old-school hats and shoes that add a touch of class to modern men's fashion.
The Fall collection is entitled 'ROKUDENASHI' and features solid coats and jackets, Harris Tweed hats and leather boots. Some of the images in the WTAPS Fall/Winter 2010 Collection lookbook have a great vintage feel to them.
Implications - The embrace of old-school designs represents a reversion back to decades past. Businesses that can demonstrate their allegiance to vintage style will remain at the forefront of consumer's tastes. The emotional escape that retro products and imagery provide consumers with is something that is very desirable to consumers.