The 'Wrangler Stunt Campaign' is a series of commercials from classic American denim company Wrangler that seeks to highlight the connection between tough, long lasting jeans, and the men and women who put their lives on the line to entertain us.
The 'Wrangler Stunt Campaign' is a series of print, Internet, and television ads that connects Wrangler's history of cowboys and rodeo riders -- people who had to ride and jump off horses -- with Hollywood stuntmen and women who spend most of their days diving through glass, falling down stairs and filmed while on fire. The 'Wrangler Stunt Campaign' is a way for the 114-year-old denim company can modernize itself, updating their image to include the contemporary pop culture view of danger.
The 'Wrangler Stunt Campaign' was designed by Fred & Farid in Paris.
What Makes This Trend Stand Out
- Dangerous Stunt Advertising
- The 'Wrangler Stunt Campaign' showcases the growing trend of using dangerous stunts in advertising to create excitement and capture audience attention.
- Connecting Heritage with Contemporary
- The 'Wrangler Stunt Campaign' exemplifies the trend of connecting a brand's historical roots with modern pop culture, creating a unique and relevant brand identity.
- Revitalizing Legacy Brands
- The 'Wrangler Stunt Campaign' highlights the trend of revitalizing established brands by infusing them with elements of risk-taking and edginess.
Sectors Adopting This
- Advertising
- The 'Wrangler Stunt Campaign' presents an opportunity for advertising agencies to explore and implement more attention-grabbing and thrill-seeking strategies in their campaigns.
- Fashion
- The 'Wrangler Stunt Campaign' demonstrates how fashion brands can leverage unconventional storytelling and partnerships to rejuvenate their brand image and appeal to younger audiences.
- Entertainment
- The 'Wrangler Stunt Campaign' opens up opportunities for collaboration between clothing brands and the entertainment industry, creating mutually beneficial partnerships centered around daring and action-packed content.
