Wrangler went extreme at the Bread & Butter Berlin fair this year using professionals in a Wheel of Death.
The Bread & Butter fair held every year in Barcelona and Berlin is the key meeting point for major cool brands in the world. Every year, participating brands bring innovative and unique designs to attract and seduce consumers. If their presentations are wrapped up into unique set ups, you can be sure the visitors will remember them after the fair.
The Wrangler Death Wheel Stunt at the Bread & Butter Berlin Fair was quite an extreme approach to sell jeans, but they seemed to connect with their audience pretty well. Great idea for a product benefit presentation!
Extreme Denim Sports
More Stats +/-
Youth as Wild Animals
Road-Hugging Motorcycle Trikes
Androgynous Business Apparel Shoots
Glacial Face Creams
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.